We've Got Your Back.
Stop letting a great restaurant get outshined by mediocre marketing.
Get an all-in-one, fractional marketing team built by industry insiders. We handle your photography, graphic design, local SEO, and automated guest retention, so you can keep your focus on the floor.
You built an incredible venue. Your digital presence should reflect that.
Running a successful restaurant or bar is already a full-time job. You deliver phenomenal food, craft incredible drinks, and build an unforgettable atmosphere. But in today's market, great hospitality isn't always enough to fill seats on a Tuesday night.
Most owners get stuck choosing between two bad options:
The result? You're left feeling overworked, taking low-quality iPhone photos during peak service, and watching less deserving places steal your local foot traffic.
Built by hospitality veterans, for hospitality leaders
We've been on the floor.
Detrás is the kitchen call you hear when someone has your back while you're holding a hot plate. That's exactly how we operate.
Between us we have spent close to 45 years across hospitality and marketing, so we know the chaos of service, the late-night ideas, and how frustrating it is when hard work doesn't translate to a full dining room. We bring enterprise-grade marketing technology, real creative production, and industry grit, without the agency bloat.
Detrás Co. is led by founder Pierce Ginzberg, who owns the local search, website, menu, and reporting work. A partner runs photography and video production; a third runs sales and first calls. It is one small team, and the person who scopes your account is the person who runs it.
We don't try to save sinking ships. We partner with healthy, great concepts to gas them up and make them shine.
The work
Craving-inducing, camera-ready, every time.
How it works
How we build your fractional growth engine
The Audit & Refresh
We analyze your current digital presence, local listings, and menu friction points. We establish high visual standards with custom, professional photo and video content shoots.
The 30-Day Ahead System
We set up automated guest retention (email and SMS), optimize your local SEO, and handle your graphic design. We stay a full month ahead on your content calendar so you never scramble.
The Agile Co-Pilot
We launch targeted local campaigns while staying right behind you, ready to pivot on a dime for late-night ideas, shift changes, or last-minute weekend specials.
What we do
Everything a guest sees before they pick your place.
Detrás Co. is a fractional marketing team for independent venues. We run Denver restaurant marketing, Denver bar marketing, and Denver hospitality marketing for owners who would rather be on the floor than in a dashboard. See all seven services.
From quiet Tuesdays to a packed dining room
| Without Detrás Co. | With Detrás Co. |
|---|---|
| Quiet mid-week shifts despite great food | Consistent, year-round foot traffic and packed seats |
| Overpriced agencies that take weeks to respond | A nimble, high-touch team that answers when inspiration strikes |
| Outdated menus, grainy social posts, and missed SEO calls | An authentic, high-end online presence that matches your guest experience |
| Exhausted operators trying to do everything themselves | Confident owners focusing purely on world-class hospitality |
Ready to gas up your brand?
Stop wasting time trying to be a full-time marketer on top of running your venue. Let us handle the heavy lifting behind the scenes.
Book Your Strategy Call Today